Katrina is a Toronto-based Experience Designer, producer, and client strategist operating at the intersection of creativity + commerce across events, immersive experiences, and cultural programming. She holds an HBA from Ivey Business School.
Over the past decade, Katrina has attended 900+ immersive works across three continents, grounding her practice in one of the most robust bodies of firsthand field research in the immersive sector. She has spoken about experience design at events such as FITC, SXSW, and the Next Stage Immersive Summit. At FITC Toronto 2025, she first launched the AURA framework for determining the overall quality of an immersive experience.
Katrina has worked as an Experience Designer for a variety of artists, conferences, and corporations, including the College of Extraordinary Experiences and Microsoft. She is a member of the 2026 Odyssey Works EDCP Cohort and a Curator for No Proscenium.
As a photographer, her work has appeared in the Toronto Star, BBC, Exclaim, CBC, and in collaborations with Jack Daniel’s, Live Nation, Grolsch, and Samsung.
She absolutely loves
